Search Engines In The Past, To Day And Pay-Per-Click Method
The originators of the search engine on the web were the WordNet invented by George A Miller in 1985 and was highly favored by all those who used Internet since it had the capability of producing machine readable analysis of words. The words were used as key for the searching and the synonyms for the words were part of the original word group that helped the viewers to know short definitions. It was however, far away in concept from the modern day PPC searching like the pay per click UK.
Simpli, that came up in 1998 was an early search engine that provided the users with the benefit of disambiguation. This meant that users were now able to use ambiguous terms to search the required contents. The user was now able to enter an ambiguous term having multiple meanings to conduct his search and the search engine on such instructions would produce a list of alternatives. This rendered the Pay Per Click Marketing even easier for the advertisers on the web as they did not have to spend too much time on selection of unambiguous key words.
However, the search engines today are way ahead of the technologies used by WordNet or Simpli. The Website Design followed by them includes all aspects of making the search easier and convenient for the viewer to enhance the scope of Pay Per Click Marketing.